Stradvert sells street interviews at 2.73 ROAS and says half the strangers are cast
INCLUDXPULSE
Stradvert Media, led by Ryan Trevis, specializes in producing street-interview style content for brands. The agency films public reactions to products, creating between 12 and 100 direct-response ad variants per engagement to run on Meta. A notable case study involving Real Mad Honey reported a 2.73 blended return on ad spend (ROAS) based on seven-day attribution. This performance resulted from a total brand spend of approximately €864,000 on Meta over 365 days, with roughly one-third of the budget allocated to Stradvert-produced creative. The agency offers a performance guarantee, including a free reshoot if client testing results are unsatisfactory. However, the model has prompted critical discussions regarding authenticity in creator-led content. While the format relies on the premise of capturing genuine public reactions, Trevis estimates that 40% to 50% of the videos featured on the agency’s site utilize paid actors rather than unsolicited strangers. For includX, this development serves as a significant indicator of the necessity for verified authenticity in the creator ecosystem. As brands increasingly look to experiential and street-interview content to drive e-commerce and sales conversion, the operational implication is clear: the assumption of 'realness' in creator-led infrastructure is insufficient. Brands and agencies must shift toward verifiable participation and transparent sourcing. Relying on unverified claims of spontaneity introduces operational risks to a campaign's narrative and potential brand reputation. To maintain measurable follow-through and audience trust, the infrastructure connecting brands and creators must prioritize verified claims of engagement over anecdotal or potentially staged portrayals of consumer sentiment. Moving forward, the industry must distinguish between entertainment-led scripted content and genuine consumer-led advocacy, ensuring that performance metrics are framed by the reality of how the content was sourced and produced.
Signal brief
Ryan Trevis's Stradvert Media films public reactions to products and cuts them into 12 to 100 direct-response variants per engagement, running primarily on Meta with a free reshoot if a client is unhappy after testing. Its Real Mad Honey case study reports a 2.73 blended return on ad spend at seven-day attribution, from a brand that spent roughly €864,000 on Meta across 365 days with about a third behind Stradvert creative.
Why It Matters
The format's entire promise is that the person on camera is a real stranger, yet the founder estimates 40% to 50% of the videos on the company's own site use paid actors. For includX, it is the day's clearest argument that authenticity claims need verification attached rather than assumed.
Signal Details
- Format: Outdoor activation, Creator content program, Digital activation
- Creator role: Creator-led, Creator-generated content, Creator-as-talent
- Objective: E-commerce conversion, Sales conversion, Content generation
- Channels: Instagram, Social media, Paid media, E-commerce
- Partnership type: Brand-to-agency, Creator-to-brand
- Evidence: Campaign mechanics reported, Conversion reported, E-commerce performance reported, Metrics are brand-reported
THE STRANGER MIGHT BE AN ACTOR.
Stradvert says up to half of them are.
Netinfluencer — Stradvert sells street interviews at 2.73 ROAS and says half the strangers are cast
Read original
