Pulse
Deloitte puts a number on creator trust: 2.5 times likelier to buy
SEPTEMBER 2026
Creator Marketing Research · Digital Media · Retail
INCLUDXPULSE
Signals shaping creator-led marketing.
News, ideas and market signals across the creator economy, brand partnerships, experiential marketing, culture and the infrastructure connecting them.
Pulse
Global Citizen hands Influential its festival floor and about 20 posting creators
SEPTEMBER 2026
Creator-Led Experiential Strategy · Nonprofit & Social Impact · Digital Marketing
Pulse
Sephora at Kohl's parks a beauty bodega on sorority row at three campuses
SEPTEMBER 2026
Experiential Retail Strategy · Beauty · Retail
Pulse
CeraVe blurs its own product shots and puts samples in 150 gym showers
SEPTEMBER 2026
Experiential Marketing · Personal Care · Beauty
Pulse
Pinterest turns 80 billion unbranded searches into a shoppable ad surface
SEPTEMBER 2026
Social Commerce Infrastructure · Digital Advertising · E-commerce
Pulse
Shop Pay becomes the checkout for Meta's AI agent across every Shopify store
SEPTEMBER 2026
Commerce Infrastructure · E-commerce · Retail Technology
Pulse
Brands are renting hotel rooms as showrooms, and the numbers hold up
SEPTEMBER 2026
Experiential Retail Strategy · Hospitality · Direct-to-Consumer
Pulse
Sephora opens TikTok Shop with a Nogueira livestream and a shop-only holiday set
SEPTEMBER 2026
Social Commerce Strategy · Beauty · Retail
Pulse
Stradvert sells street interviews at 2.73 ROAS and says half the strangers are cast
SEPTEMBER 2026
Creator-Led Advertising · Digital Marketing · Advertising Agencies